Dixons is a Dutch chain of stores specialising in, as the company likes to call it, leisure time electronics. This means that Dixons does not sell products like washing machines or televisions but does provide things like digital cameras, PC's, MP3 players, gaming consoles and mobile phones.
Originally launched by the Dixons Stores Group plc as nothing more than Netherlands-based branches of the British electricals store Dixons, the Dutch arm of the company was sold to Amsterdam-based company Vendex KBB (now Maxeda)in the seventies. They changed the store format to what it is now, before selling the company to Dexcom in 2006. There are now over 180 Dixons stores in The Netherlands. Dutch-based Dixons now has no affiliation with the British Dixons Retail Group at all.
In 2006 Dutch department store Vroom & Dreesmann opened a small number of franchised in-store branches of Dixons in some of its stores. The number of so-called shop-in-shops has increased to 30 by the end of 2007.